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CSX Extends with FRM to Promote Safety in 2016

1/26/2016

2 Comments

 
Picture
Transportation Company Teams with Chris Buescher 
​STATESVILLE, N.C. (Jan. XX, 2016) – NASCAR Sprint Cup Series rookie Chris Buescher will promote railroad safety with CSX in 2016, with the transportation company returning its “Play It Safe” messaging to the Front Row Motorsports No. 34 Ford Fusion for a fourth consecutive season.

The 2015 XFINITY Series Champion and 2016 Sprint Cup Series Rookie of the Year candidate will serve as an ambassador to 18- to 34-year-old males among NASCAR’s fan base, the demographic mostly likely to be involved in a train collision and the targeted audience of CSX’s safety campaign. Buescher will drive the CSX “Play It Safe” Ford for eight races, including events at Atlanta Motor Speedway, Watkins Glen International and the fall race at Richmond International Raceway. 

“I got to work with CSX a little bit last year when I drove the No. 34, and I really respect what they’re doing with their NASCAR program,” the 23-year-old driver said. “It’s all about safety and spreading the message to race fans. If we can reach people and prevent even one collision, it’ll be a successful campaign.”

CSX, a Jacksonville, Fla.-based railroad, has partnered with Front Row Motorsports for the past three Sprint Cup Series seasons to spread the message to “Play It Safe” around railroad tracks and to “Brake for Trains.”

“We are thrilled to have a champion driver like Chris Buescher in the CSX Play It Safe car in our fourth season with Front Row Motorsports,” said John Claybrooks, CSX Director, Brand and Marketing Communications. “They both understand our cause and safety message as we strive to keep people safe around railroad tracks.”

As one of the nation’s leading transportation suppliers, with a network covering 21,000 miles of railroad tracks in 23 states, CSX is committed to educating the public on railroad safety in the communities it serves.   

“At CSX, safety is a way of life, and our NASCAR sponsorship continues to help CSX promote railroad safety education across our network,” says Jim Marks, CSX Vice President of Safety. “We can reach a large, key demographic to remind race fans to not stop, walk or play on the tracks or near crossings and encourage them to use safe driving practices at railroad crossings.”

Buescher and the Sprint Cup Series field will first hit the track for the Can-Am Duels, the  
qualifying races for the Daytona 500, on Thursday, Feb. 18, at Daytona International Speedway. The “Great American Race” is scheduled for Sunday, Feb. 21, at 1 p.m. ET and will air on FOX.

To learn more about CSX, visit csx.com.


About Front Row Motorsports
Front Row Motorsports is a winning organization in the NASCAR Sprint Cup Series, the premier division of NASCAR competition. The team was founded in 2004 and is owned by Tennessean Bob Jenkins. FRM fields two full-time entries, the No. 34 and the No. 38 Ford Fusions, from its Statesville, N.C., headquarters just outside of Charlotte. The team’s partnership base includes organizations such as Ford Motor Company, Love's Travel Stops and CSX Transportation. Visit teamfrm.com and follow FRM on Twitter at @Team_FRM and on Facebook at facebook.com/FrontRowMotorsports.

About CSX
CSX, based in Jacksonville, Florida, is a premier transportation company. It provides rail, intermodal and rail-to-truck transload services and solutions to customers across a broad array of markets, including energy, industrial, construction, agricultural, and consumer products. For nearly 190 years, CSX has played a critical role in the nation's economic expansion and industrial development. Its network connects every major metropolitan area in the eastern United States, where nearly two-thirds of the nation's population resides. It also links more than 240 short-line railroads and more than 70 ocean, river and lake ports with major population centers and farming towns alike. More information about CSX Corporation and its subsidiaries is available at www.csx.com. Like us on Facebook (http://www.facebook.com/OfficialCSX) and follow us on Twitter (http://twitter.com/CSX).
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Love's Travel Stops Extends Partnership with Front Row Motorsports, Joins Buescher's No. 34 in 2016

1/13/2016

15 Comments

 
Picture
​STATESVILLE, N.C. (Jan. 13, 2016) – Love’s Travel Stops will extend its partnership with Front Row Motorsports in 2016, joining Chris Buescher in his NASCAR Sprint Cup Series rookie campaign in the No. 34 Ford Fusion.

Love’s Travel Stops will sponsor 18 races in 2016, including the season-opening Daytona 500, both races at its home track of Texas Motor Speedway and the finale at Homestead Miami Speedway. The Oklahoma City, Okla.-based company has grown its NASCAR marketing program in its three years as a Front Row Motorsports partner and incorporated its employee, customers and business partners into the success of the program.  

Love’s Travel Stops is family-owned and operated with more than 360 locations in 40 states. During its 50-plus years of sharing the road with drivers, Love’s has grown to become one of America’s favorite travel stops offering clean, modern facilities stocked with fuel, food and supplies for travelers.

"At Love’s, we are passionate about improving our business and make changes to enhance our customers experience,” said Dave Frankenfield, director of marketing for Love’s. “Bob Jenkins and the Front Row Motorsports team share the same passion and have implemented several strategic changes this season to improve the team’s competitiveness. We are jazzed about the team’s new alliance and the opportunity to sponsor Chris Buescher in his Sprint Cup rookie campaign.”

Buescher, the 2015 XFINITY Series Champion, will garner fan and media attention for Love’s in 2016 as he competes for Sprint Cup Series Rookie of the Year honors in his first full-time year in NASCAR’s premier series.

“I can’t wait to work with Love’s,” the 23-year-old driver said. “They’ve been a great partner with Front Row Motorsports over the years and have really embraced the sport. I spend plenty of time on the road in my truck, and it’s good to know that Love’s Travel Stops is there along the way.”

Buescher and the Sprint Cup Series field will first hit the track for the Can-Am Duels, the qualifying races for the Daytona 500, on Thursday, Feb. 18, at Daytona International Speedway. The “Great American Race” is scheduled for Sunday, Feb. 21, at 1 p.m. ET and will air on FOX.

To learn more about Love’s Travel Stops, visit loves.com. 


About Front Row Motorsports
Front Row Motorsports is a winning organization in the NASCAR Sprint Cup Series, the premier division of NASCAR competition. The team was founded in 2004 and is owned by Tennessean Bob Jenkins. FRM fields two full-time entries, the No. 34 and the No. 38 Ford Fusions, from its Statesville, N.C., headquarters just outside of Charlotte. The team’s partnership base includes organizations such as Ford Motor Company, Love's Travel Stops and CSX Transportation. Visit teamfrm.com and follow FRM on Twitter at @Team_FRM and on Facebook at facebook.com/FrontRowMotorsports.

About Love’s Travel Stops
Love’s Travel Stops & Country Stores is headquartered in Oklahoma City, Oklahoma. Founded in 1964, Love’s has more than 360 locations in 40 states. Love’s provides professional truck drivers and motorists with 24-hour access to clean and safe places to purchase gasoline, diesel fuel, travel items, electronics, snacks and more, as well as a selection of restaurant offerings. On-site Love’s Truck Tire Care centers offer roadside assistance, tire care and light mechanical services for professional truck drivers. Showers, CAT scales and other services for professional truck drivers are also available. Love’s, which remains family-owned and operated, employs more than 12,000 people and is currently ranked No. 14 on Forbes Magazine’s annual listing of America’s Largest Private Companies. To learn more, visit www.loves.com.

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    Team FRM PR

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