No. 34 Team to Run Patriotic Paint Scheme During the Coca-Cola 600
MOORESVILLE, N.C. (May 15, 2019) – Michael McDowell’s No. 34 Love’s Travel Stops Ford Mustang will honor a fallen service member as part of a patriotic paint scheme for the Memorial Day weekend at Charlotte Motor Speedway. The decal across the top of the windshield of McDowell’s car will display the name of Chief Warrant Officer 2 Jonathan Farmer. CW2 Farmer died of wounds sustained during an attack while conducting a local engagement in Manbij, Syria earlier this year.
McDowell will race with a camouflage paint scheme designed internally by the Love’s marketing team honoring the 37-year old Farmer and his family for the race on May 26, featuring a nod to the Special Forces Charitable Trust, which serves past and present U.S. Army Special Forces soldiers and their families through direct service programs such as scholarships, veteran assistance, transition programs and family support services.
CW2 Farmer joined the U.S. Army in 2005 and served on six overseas combat tours: twice in support of Operation Iraqi Freedom in October 2007 and January 2009; once in support of Operation New Dawn in August 2010; once in support of Operation Enduring Freedom from January 2012; and twice in support of Operation Inherent Resolve in January 2016 and January 2019 until his passing.
“On Memorial Day and every day, we recognize the sacrifices made by the brave men and women of our military,” said McDowell. “We are proud to have Chief Warrant Officer 2 Jonathan Farmer’s name on my car for the Coca-Cola 600. It is because of his selflessness that we are able to do what we do each and every day.”
“We’re grateful for the opportunity to participate in the NASCAR Salutes program with this patriotic paint scheme and Chief Warrant Officer 2 Farmer’s name on the windshield,” said Dave Frankenfield, Vice President of Marketing at Love’s Travel Stops. “It’s one small way that we are able to pay tribute to the men and women who serve our country and have given their lives to protect our freedom.”
The No. 34 Love’s Travel Stops patriotic paint scheme will take to the track on Thursday, May 23 for practice and qualifying. The “Coca-Cola 600” Monster Energy NASCAR Cup Series race will air Sunday, May 26 at 6:00 p.m. on FOX.
About Front Row Motorsports
Front Row Motorsports (FRM) is a winning organization in the Monster Energy NASCAR Cup Series. The team was founded in 2004 and is owned by successful entrepreneur, Bob Jenkins. FRM fields three full-time entries – the No. 34 of Michael McDowell, the No. 36 of Matt Tifft and the No. 38 of David Ragan – from its Mooresville, N.C., headquarters just outside of Charlotte. The team's partnership base includes CITGO Petroleum Corporation, Ford Performance, Love's Travel Stops, Select Blinds, Shriners Hospitals for Children, Tunity, Surface Sunscreen and Speedco. Visit teamfrm.com and follow FRM on social media: Twitter at @Team_FRM, Instagram at @team_frm and Facebook at facebook.com/FrontRowMotorsports.
Auction House Extends Partnership into Fifth Year
MOORESVILLE, N.C. (February 19, 2019) - Fr8Auctions, an Atlanta-based auction house that sells excess freight inventory, will partner for the fifth straight year with Front Row Motorsports (FRM) when it partners with Michael McDowell and the No. 34 Ford Mustang team during this weekend's "Folds of Honor QuikTrip 500" at Atlanta Motor Speedway.
Fr8Auctions partners with freight lines, distribution companies, and consumer product-based businesses to help sell excess, discontinued or damaged inventory outside of traditional distribution channels. Buyers across the Southeast attend bi-weekly auctions to bid on hundreds of pallets of merchandise, which can range from gas grills, to ceiling fans, to cleaning products. Merchandise for each auction can be previewed at Fr8Auctions.com.
"We are thrilled to be back with Front Row Motorsports for the fifth consecutive season and are equally as thrilled to work with Michael McDowell," said Fr8Auctions founder Marcus Barela. "Michael is coming off a great finish in the Daytona 500 and Atlanta Motor Speedway is right in our backyard, so this makes it a very special race for us."
"Fr8Auctions has been a partner of Front Row Motorsports for a long time and I'm excited to have the opportunity to represent them onboard my No. 34 Ford Mustang," McDowell said. "I think the design work on my car looks great and I can't wait to show it off when we head to Atlanta this weekend."
The Fr8Auctions Ford will first hit the track on Friday, February 22 for practice and qualifying. The "Folds of Honor QuikTrip 500" airs Sunday, Febraury 24 at 2 p.m. ET on FOX.
For more information about Fr8Auctions, visit Fr8Auctions.com and follow Fr8Auctions on social media: Twitter at @fr8auctions and Facebook at https://www.facebook.com/Fr8Auctions-165690083576986/.
About Front Row Motorsports
Front Row Motorsports (FRM) is a winning organization in the Monster Energy NASCAR Cup Series. The team was founded in 2004 and is owned by successful entrepreneur, Bob Jenkins. FRM fields three full-time entries - the No. 34 of Michael McDowell, the No. 36 of Matt Tifft and the No. 38 of David Ragan - from its Mooresville, N.C., headquarters just outside of Charlotte. The team's partnership base includes CITGO Petroleum Corporation, Ford Performance, Love's Travel Stops, Select Blinds, Shriners Hospitals for Children and Speedco. Visit teamfrm.com and follow FRM on social media: Twitter at @Team_FRM, Instagram at @team_frm and Facebook at facebook.com/FrontRowMotorsports.
Front Row Motorsports Contacts:
Media and Public Relations Manager, Front Row Motorsports
Media and Public Relations Manager, Michael McDowell
No. 34 Speedco/Rotella Ford
Started: 24th | Finished: 28th
2018 Points Finish: 26th
"We had a really fast Speedco/Rotella Ford, but unfortunately we had a couple flat tires that caused us to pit under green and lose laps. But, everybody did a good job. We had a good season. It's a shame we didn't get to finish it off with a top-20 run, but we had a car that could've done it. We're already looking forward to 2019."
McDowell on Homestead"Homestead is a great racetrack just because you run all around. You can run the fence, or I was able to run the bottom last year and had a pretty decent finish. You definitely have options there. More than anything, the season’s winding down and there’s a lot of excitement around Ford Championship Weekend. Obviously, we’re not in the playoffs, but hopefully we can do everything we can to get a Ford back into Victory Lane and a championship. They’ve had the speed this year, so hopefully they can finish it off.
"We have Speedco and Shell Rotella on our No. 34 at Homestead, which are part of the Love's family. We've had a great season with Love's Travel Stops. They're such a great partner to work with, and they know how to use their program with Front Row Motorsports to enhance their business relationships. We had a good finish last weekend at Phoenix, and we'll fight hard to end the season with another good finish for them."
McDowell Homestead Stats
8 starts, 1 top-10
Best finish: 10th
Sunday, Nov. 18, 10:20am - Ford Performance display (Homestead Miami Speedway Fan Zone)
No. 34 Love's/Luber-finer Ford
Started: 23rd | Finished: 16th
"“It’s definitely the best run I’ve had here, and I’m really proud of the guys. I made mistakes on pit road instead. It’s kind of a trick pit road now with curves and straights, and I was just pushing it too hard. We were able to rebound. I’m glad to get a top-20 with our Love's/Luber-finer Ford and get some momentum back going to Homestead."
McDowell on Phoenix"Nothing about Phoenix is a short track anymore. I’m just excited to go see what they’ve done there with all the renovations and all the effort that’s gone into revitalizing Phoenix. It’s such a great track, and it’s my hometown race. The fans there are incredible. We always have a huge turnout. We've got Luber-finer back with Love's for a second race, so we want to get them some attention at my home track.
"I’ve tried to wrap my head around the idea of not knowing where the start-finish line is. There’s so much muscle memory and rhythm and habits. The track’s probably still going to feel the same. I’ll probably still call it Turn 1. But the start-finish line being on the other side is going to change up restarts and finishes and overtime lines. But overall, you’re going to approach everything the same.
“It could make for a crazy finish coming out of that corner. And that’s why they did it, to create a little bit of drama. We’ve seen a lot of green-white-checkereds there in the past. You think about Ryan Newman and some other guys that have stolen some wins there by staying out. It’s a place where you can do that. You’ve just got to time everything just right."
McDowell Phoenix Stats
Best finish: 22nd
No. 34 Love's/Luber-finer Ford
Started: 29th | Finished: 29th
"It took us the early part of the race to get the Love's/Luber-finer Ford handling the way we wanted it to. After that, we had pretty good speed. Unfortunately, we had two pit road speeding penalties early on that really hurt us and were tough to recover from. But the team made good adjustments, and we'll get back on track for Phoenix and finish these last two races strong."
McDowell on Texas"Track conditions will probably be pretty similar as the spring race. The weather is kind of mild for both races. The one thing that you just never know about is the wind. The wind plays a huge factor in how your car drives. It’s been typically gusty at Texas. It’s one of those variables that’s ever-changing.
"Texas is a unique set-up for sure. It was a good race for us earlier this year. We qualified really well and finished in the top 15, which is a great run for us. And we feel like we made improvement on our cars, just like everybody has throughout the year. So, it’ll be a fun race to see where you stack up in comparison to when it was so early in the season. I’m looking forward to going back there, especially with Luber-finer as a new partner with Love's. This is a home race for Love's, and we always want to run well for them and their partners when we're there."
McDowell Texas Stats
17 starts, 1 top-15
Best finish: 14th
No. 34 Dockside Logistics Ford
Started: 20th | Finished: 25th
"I felt like we made consistent improvements to our Dockside Logistics Ford all weekend, however we struggled to find drive through the corners today and that really hurt us. We definitely wanted more, but we'll take it and try to gain back some momentum next weekend in Texas."
Luber-finer Joins Love’s on No. 34 for 2 Races
Heavy-Duty Filter Company Will Be Co-Primary at Texas and Phoenix
STATESVILLE, N.C. (October 23, 2018) – Love’s Travel Stops (Love’s) will introduce another new partner to its race program with Front Row Motorsports. Luber-finer® will be the co-primary sponsor of Michael McDowell’s No. 34 Love’s Travel Stops Ford for two November races in the Monster Energy NASCAR Cup Series.
The heavy-duty filter company will co-sponsor the Front Row Motorsports entry for events at Texas Motor Speedway on Nov. 4 and ISM Raceway (Phoenix, Ariz.) on Nov. 11. The two-race program is the company’s first motorsports marketing partnership.
For more than 80 years, Luber-finer has manufactured heavy-duty and light-duty filters to provide protection for on-highway vehicles as well as for many off-road applications. The company has been a partner of Love’s Travel Stops since 2011.
“Luber-finer has worked closely with Love’s for several years now,” said Layne Gobrogge, director of heavy duty marketing for Champion Laboratories. “During that time, we have been proactive in increasing our support to coincide with the company’s rapid expansion, especially during the past year with their acquisition of Speedco. This sponsorship represents our increased level of business with Love’s and the strength of our partnership. We’re proud to have our logo on the No. 34 car for these upcoming races.”
Love’s Travel Stops is a long-time partner of Front Row Motorsports and has successfully used its NASCAR program to enhance business relationships with partners such as Luber-finer.
“Love’s does an amazing job introducing new partners to the world of NASCAR and the business opportunities that come with it,” McDowell said. “We’re looking forward to having Luber-finer with us at Texas and Phoenix, and we hope it opens some doors to even more involvement in the future.”
The AAA Texas 500 at Texas Motor Speedway is scheduled to air Sunday, Nov. 4, on the NBC Sports Network. The Can-Am 500 at ISM Raceway is scheduled for Sunday, Nov. 11, on NBC.
For more information on Luber-finer heavy duty filtration products, visit www.luberfiner.com or call (800) 851-3641. You can also follow Luber-finer on Facebook, Twitter and YouTube.
About Love’s Travel Stops:
Love’s Travel Stops & Country Stores (Love’s) is the nation’s industry-leading travel stop network with more than 470 locations in 41 states. Founded in 1964 and headquartered in Oklahoma City, Oklahoma, the company remains family-owned and operated and employs more than 22,000 people. Love’s provides professional truck drivers and motorists with 24-hour access to clean and safe places to purchase gasoline, diesel fuel, fresh coffee, restaurant offerings, and more. Love’s has more than 250 on-site Truck Tire Care centers and 53 Speedco locations, which is the largest oil change and preventative maintenance nationwide network on the road today. Love’s is committed to providing customers with “Clean Places, Friendly Faces” at every stop. To learn more, visit loves.com.
For more than 80 years, Luber-finer has been providing filtration excellence for heavy duty on-highway vehicles, vocational and off-road equipment. Recognized as a global brand leader of dependable heavy duty filter product lines, Luber-finer combines product value with a commitment to reliable customer service. For more information, visit www.luberfiner.com.
About Front Row Motorsports:
Front Row Motorsports is a winning organization in the Monster Energy NASCAR Cup Series, the premier division of NASCAR competition. The team was founded in 2004 and is owned by Tennessean Bob Jenkins. FRM fields two full-time entries, the No. 34 of Michael McDowell and the No. 38 of David Ragan, from its Statesville, N.C., headquarters just outside of Charlotte. The team's partnership base includes organizations such as Ford Motor Company, Love's Travel Stops, K-LOVE Radio, 1000Bulbs.com and Shriners Hospitals for Children. Visit teamfrm.com and follow FRM on Twitter at @Team_FRM and on Facebook at facebook.com/FrontRowMotorsports.
Front Row Motorsports
office: 704-873-6445 x215
Team FRM PR