STATESVILLE, N.C. (Jan. 13, 2016) – Love’s Travel Stops will extend its partnership with Front Row Motorsports in 2016, joining Chris Buescher in his NASCAR Sprint Cup Series rookie campaign in the No. 34 Ford Fusion.
Love’s Travel Stops will sponsor 18 races in 2016, including the season-opening Daytona 500, both races at its home track of Texas Motor Speedway and the finale at Homestead Miami Speedway. The Oklahoma City, Okla.-based company has grown its NASCAR marketing program in its three years as a Front Row Motorsports partner and incorporated its employee, customers and business partners into the success of the program.
Love’s Travel Stops is family-owned and operated with more than 360 locations in 40 states. During its 50-plus years of sharing the road with drivers, Love’s has grown to become one of America’s favorite travel stops offering clean, modern facilities stocked with fuel, food and supplies for travelers.
"At Love’s, we are passionate about improving our business and make changes to enhance our customers experience,” said Dave Frankenfield, director of marketing for Love’s. “Bob Jenkins and the Front Row Motorsports team share the same passion and have implemented several strategic changes this season to improve the team’s competitiveness. We are jazzed about the team’s new alliance and the opportunity to sponsor Chris Buescher in his Sprint Cup rookie campaign.”
Buescher, the 2015 XFINITY Series Champion, will garner fan and media attention for Love’s in 2016 as he competes for Sprint Cup Series Rookie of the Year honors in his first full-time year in NASCAR’s premier series.
“I can’t wait to work with Love’s,” the 23-year-old driver said. “They’ve been a great partner with Front Row Motorsports over the years and have really embraced the sport. I spend plenty of time on the road in my truck, and it’s good to know that Love’s Travel Stops is there along the way.”
Buescher and the Sprint Cup Series field will first hit the track for the Can-Am Duels, the qualifying races for the Daytona 500, on Thursday, Feb. 18, at Daytona International Speedway. The “Great American Race” is scheduled for Sunday, Feb. 21, at 1 p.m. ET and will air on FOX.
To learn more about Love’s Travel Stops, visit loves.com.
About Front Row Motorsports
Front Row Motorsports is a winning organization in the NASCAR Sprint Cup Series, the premier division of NASCAR competition. The team was founded in 2004 and is owned by Tennessean Bob Jenkins. FRM fields two full-time entries, the No. 34 and the No. 38 Ford Fusions, from its Statesville, N.C., headquarters just outside of Charlotte. The team’s partnership base includes organizations such as Ford Motor Company, Love's Travel Stops and CSX Transportation. Visit teamfrm.com and follow FRM on Twitter at @Team_FRM and on Facebook at facebook.com/FrontRowMotorsports.
About Love’s Travel Stops
Love’s Travel Stops & Country Stores is headquartered in Oklahoma City, Oklahoma. Founded in 1964, Love’s has more than 360 locations in 40 states. Love’s provides professional truck drivers and motorists with 24-hour access to clean and safe places to purchase gasoline, diesel fuel, travel items, electronics, snacks and more, as well as a selection of restaurant offerings. On-site Love’s Truck Tire Care centers offer roadside assistance, tire care and light mechanical services for professional truck drivers. Showers, CAT scales and other services for professional truck drivers are also available. Love’s, which remains family-owned and operated, employs more than 12,000 people and is currently ranked No. 14 on Forbes Magazine’s annual listing of America’s Largest Private Companies. To learn more, visit www.loves.com.