Transportation-Based Companies Promote Safety Message
STATESVILLE, N.C. (April 26, 2016) – Chris Buescher’s No. 34 Ford Fusion will have the support of his two biggest partners at Talladega (Ala.) Superspeedway’s Geico 500. Love’s Travel Stops and CSX will serve as co-primary sponsors of the Front Row Motorsports entry for the May 1 Sprint Cup Series race, promoting safety on the roads and around railroad tracks.
Love’s and CSX are the No. 34 team’s principal sponsors for the 2016 season, combining for 26 of the series’ 36 points races. The Talladega race will serve as an opportunity for the two transportation-based companies to come together to promote a unified message during one of the season’s most anticipated and action-packed races.
CSX has used its Front Row Motorsports partnership for four straight seasons to promote its message to ‘Play It Safe’ around railroad tracks. And, with more than 370 locations in 40 states, Love’s has a customer base of recreational and professional drivers around the country who encounter railroad crossings every day.
“We are proud to work with CSX to support the ‘Play it Safe’ message,” said Dave Frankenfield, director of marketing for Love’s. “Truck driver safety is a very important initiative to Love’s and all of our customers.”
"CSX is proud to team up with Love's Travel Stops at the Geico 500 to promote a strong commitment to safety and educating engineers and truck drivers about the importance of being safe around railroad tracks,” echoed John Claybrooks, director of brand, digital media and marketing communications at CSX.
Talladega Superspeedway is a track where Front Row Motorsports has a history of success, including a win and three top-five and seven top-10 finishes. It will be Buescher’s second Sprint Cup start at the 2.66-mile tri-oval.
“Talladega is an opportunity for us to have a solid day and even go pick up a win,” said Buescher. “It’s great that we have both Love’s and CSX on the car for such a big race, working together to promote safety, and it would be very special to take them both to Victory Lane.”
The Geico 500 will air live on FOX May 1 at 1 p.m. ET.
About Front Row Motorsports
Front Row Motorsports is a winning organization in the NASCAR Sprint Cup Series, the premier division of NASCAR competition. The team was founded in 2004 and is owned by Tennessean Bob Jenkins. FRM fields two full-time entries, the No. 34 of Chris Buescher and the No. 38 of Landon Cassill, from its Statesville, N.C., headquarters just outside of Charlotte. The team’s partnership base includes organizations such as Ford Motor Company, Love's Travel Stops and CSX Transportation. Visit teamfrm.com and follow FRM on Twitter at @Team_FRM and on Facebook at facebook.com/FrontRowMotorsports.
About Love’s Travel Stops
Love’s Travel Stops & Country Stores is headquartered in Oklahoma City, Oklahoma. Founded in 1964, Love’s has more than 370 locations in 40 states. Love’s provides professional truck drivers and motorists with 24-hour access to clean and safe places to purchase gasoline, diesel fuel, travel items, electronics, snacks and more, as well as a selection of restaurant offerings. On-site Love’s Truck Tire Care centers offer roadside assistance, tire care and light mechanical services for professional truck drivers. Showers, CAT scales and other services for professional truck drivers are also available. Love’s, which remains family-owned and operated, employs more than 12,000 people and is currently ranked No. 14 on Forbes Magazine’s annual listing of America’s Largest Private Companies. To learn more, visit www.loves.com.
CSX, based in Jacksonville, Florida, is a premier transportation company. It provides rail, intermodal and rail-to-truck transload services and solutions to customers across a broad array of markets, including energy, industrial, construction, agricultural, and consumer products. For nearly 190 years, CSX has played a critical role in the nation's economic expansion and industrial development. Its network connects every major metropolitan area in the eastern United States, where nearly two-thirds of the nation's population resides. It also links more than 240 short-line railroads and more than 70 ocean, river and lake ports with major population centers and farming towns alike. More information about CSX Corporation and its subsidiaries is available at www.csx.com. Like us on Facebook (http://www.facebook.com/OfficialCSX) and follow us on Twitter (http://twitter.com/CSX).
Front Row Motorsports
office: 704-873-6445 x215
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