Luber-finer Joins Love’s on No. 34 for 2 Races
Heavy-Duty Filter Company Will Be Co-Primary at Texas and Phoenix
STATESVILLE, N.C. (October 23, 2018) – Love’s Travel Stops (Love’s) will introduce another new partner to its race program with Front Row Motorsports. Luber-finer® will be the co-primary sponsor of Michael McDowell’s No. 34 Love’s Travel Stops Ford for two November races in the Monster Energy NASCAR Cup Series.
The heavy-duty filter company will co-sponsor the Front Row Motorsports entry for events at Texas Motor Speedway on Nov. 4 and ISM Raceway (Phoenix, Ariz.) on Nov. 11. The two-race program is the company’s first motorsports marketing partnership.
For more than 80 years, Luber-finer has manufactured heavy-duty and light-duty filters to provide protection for on-highway vehicles as well as for many off-road applications. The company has been a partner of Love’s Travel Stops since 2011.
“Luber-finer has worked closely with Love’s for several years now,” said Layne Gobrogge, director of heavy duty marketing for Champion Laboratories. “During that time, we have been proactive in increasing our support to coincide with the company’s rapid expansion, especially during the past year with their acquisition of Speedco. This sponsorship represents our increased level of business with Love’s and the strength of our partnership. We’re proud to have our logo on the No. 34 car for these upcoming races.”
Love’s Travel Stops is a long-time partner of Front Row Motorsports and has successfully used its NASCAR program to enhance business relationships with partners such as Luber-finer.
“Love’s does an amazing job introducing new partners to the world of NASCAR and the business opportunities that come with it,” McDowell said. “We’re looking forward to having Luber-finer with us at Texas and Phoenix, and we hope it opens some doors to even more involvement in the future.”
The AAA Texas 500 at Texas Motor Speedway is scheduled to air Sunday, Nov. 4, on the NBC Sports Network. The Can-Am 500 at ISM Raceway is scheduled for Sunday, Nov. 11, on NBC.
For more information on Luber-finer heavy duty filtration products, visit www.luberfiner.com or call (800) 851-3641. You can also follow Luber-finer on Facebook, Twitter and YouTube.
About Love’s Travel Stops:
Love’s Travel Stops & Country Stores (Love’s) is the nation’s industry-leading travel stop network with more than 470 locations in 41 states. Founded in 1964 and headquartered in Oklahoma City, Oklahoma, the company remains family-owned and operated and employs more than 22,000 people. Love’s provides professional truck drivers and motorists with 24-hour access to clean and safe places to purchase gasoline, diesel fuel, fresh coffee, restaurant offerings, and more. Love’s has more than 250 on-site Truck Tire Care centers and 53 Speedco locations, which is the largest oil change and preventative maintenance nationwide network on the road today. Love’s is committed to providing customers with “Clean Places, Friendly Faces” at every stop. To learn more, visit loves.com.
For more than 80 years, Luber-finer has been providing filtration excellence for heavy duty on-highway vehicles, vocational and off-road equipment. Recognized as a global brand leader of dependable heavy duty filter product lines, Luber-finer combines product value with a commitment to reliable customer service. For more information, visit www.luberfiner.com.
About Front Row Motorsports:
Front Row Motorsports is a winning organization in the Monster Energy NASCAR Cup Series, the premier division of NASCAR competition. The team was founded in 2004 and is owned by Tennessean Bob Jenkins. FRM fields two full-time entries, the No. 34 of Michael McDowell and the No. 38 of David Ragan, from its Statesville, N.C., headquarters just outside of Charlotte. The team's partnership base includes organizations such as Ford Motor Company, Love's Travel Stops, K-LOVE Radio, 1000Bulbs.com and Shriners Hospitals for Children. Visit teamfrm.com and follow FRM on Twitter at @Team_FRM and on Facebook at facebook.com/FrontRowMotorsports.
Front Row Motorsports
office: 704-873-6445 x215
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