STATESVILLE, N.C. (September 6, 2018) – Michael McDowell’s Love’s Travel Stops Ford will turn Speedco blue for three races this season. The national network of service locations for the trucking industry will be the primary partner for the No. 34 team at Las Vegas Motor Speedway, Talladega Superspeedway and Homestead-Miami Speedway. The three-race program will highlight Speedco partner Shell Rotella® heavy duty diesel engine oil as a co-primary partner.
Speedco was acquired by Love’s Travel Stops in 2017. Its 52 locations across the country provide oil changes, preventative maintenance, inspection services and tire offerings for commercial truck drivers. Together Love’s and Speedco represent the largest oil change and preventative maintenance nationwide network with more than 280 locations combined.
Shell Rotella engine oil is designed to keep trucks and equipment operating properly in all driving conditions, providing protection from acids, deposits and wear. Its product portfolio meets the requirements of on- and off-highway equipment, including the latest vehicles fitted with diesel particulate filters (DPF) and catalysts.
“Love’s and Speedco are excited to team up with Shell Rotella for upcoming NASCAR races this season,” said Dan Jensen, director of tire sales and service for Love’s Travel Stops. “We couldn’t ask for a better brand partnership that complements our products and services for the professional driving community on and off the track. Shell Rotella is also a winning teammate on the road at our growing number of Love’s and Speedco locations, the largest oil change and preventative maintenance network in the nation.”
Love’s Travel Stops is a long-time partner of Front Row Motorsports and has successfully used its NASCAR program to enhance business relationships with partners such as Shell Rotella.
“Love’s really recognizes the value of its partnership with Front Row Motorsports, and we’re proud to work with them in incorporating their partners into the race program,” McDowell said. “NASCAR is the perfect forum to promote these partners. Our sport couldn’t do what we do without truck drivers and the haulers they drive, and Speedco and Shell Rotella can help take care of them and keep them moving safely across the country.”
The Speedco/Shell Rotella Ford will make its first appearance during the South Point 400 race weekend at Las Vegas Motor Speedway. The Sept. 16 race is scheduled to air live on the NBC Sports Network at 3 p.m. ET. The partnership’s three-race schedule also includes the Oct. 14 race at Talladega Superspeedway and the Nov. 18 season finale at Homestead-Miami Speedway.
About Love’s Travel Stops:
Love’s Travel Stops & Country Stores (Love’s) is the nation’s industry-leading travel stop network with more than 460 locations in 41 states. Founded in 1964 and headquartered in Oklahoma City, Oklahoma, the company remains family-owned and operated and employs more than 22,000 people. Love’s provides professional truck drivers and motorists with 24-hour access to clean and safe places to purchase gasoline, diesel fuel, fresh coffee, restaurant offerings, and more. Love’s has more than 250 on-site Truck Tire Care centers and 52 Speedco locations, which is the largest oil change and preventative maintenance nationwide network on the road today. Love’s is committed to providing customers with “Clean Places, Friendly Faces” at every stop. To learn more, visit www.loves.com.
About Shell Rotella:
For over 40 years, Shell Rotella heavy duty diesel engine oils have delivered excellent protection and performance. Shell Rotella T4 Triple Protection® continues to build upon that heritage by providing exceptional wear protection, superior engine cleanliness and significantly improved resistance to oil breakdown under high temperatures. The result? It helps give your engine longer life and helps keep your engine cleaner throughout your drain interval.
Shell Rotella T4 Triple Protection is suitable for a wide range of heavy duty engine applications and meets all API CK-4 standards. For further information about Shell Rotella heavy duty diesel engine oils, visit www.Rotella.com.
About Front Row Motorsports:
Front Row Motorsports is a winning organization in the Monster Energy NASCAR Cup Series, the premier division of NASCAR competition. The team was founded in 2004 and is owned by Tennessean Bob Jenkins. FRM fields two full-time entries, the No. 34 of Michael McDowell and the No. 38 of David Ragan, from its Statesville, N.C., headquarters just outside of Charlotte. The team's partnership base includes organizations such as Ford Motor Company, Love's Travel Stops, K-LOVE Radio, 1000Bulbs.com and Shriners Hospitals for Children. Visit teamfrm.com and follow FRM on Twitter at @Team_FRM and on Facebook at facebook.com/FrontRowMotorsports.
Front Row Motorsports
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