MOORESVILLE, N.C. (July 31, 2019) - Maui Jim, the world's fastest-growing premium eyewear company, will partner with Matt Tifft and Front Row Motorsports (FRM) for the 2019 season, beginning with the "Go Bowling at the Glen" Monster Energy NASCAR Cup Series race at Watkins Glen International on August 4. Maui Jim is sold in more than 100 countries and is recognized for its unparalleled "Aloha Spirit," customer service, and advanced, patented PolarizedPlus2® lens technology.
Born on the beaches of Maui, the sunglasses icon has earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. All Maui Jim sunglasses block 100 percent of harmful UV rays and eliminate glare, while enhancing color, clarity and detail.
"We design our products to protect our eyes from the harsh glare and harmful rays of the sun," said Cole Nieukirk of Maui Jim. "Obviously, with NASCAR races taking place outdoors, you're automatically exposed to the sun and those conditions. We're excited to work with Matt Tifft this year to bring our message to the NASCAR community and show a new group who we are and what we're all about."
"It's really awesome to partner with such an iconic brand like Maui Jim," said Tifft. "They offer a great product that's essential to spending a day at the track. I'm looking forward to having them on the car at Watkins Glen and for them to be with us throughout the rest of the season."
The No. 36 Maui Jim Ford Mustang will make its debut at Watkins Glen International on Saturday, August 3 for practice and qualifying. The "Go Bowling at the Glen" Monster Energy NASCAR Cup Series race will air Sunday, August 4 at 3:00 p.m. ET on NBCSN and MRN.
For more information about Maui Jim, visit MauiJim.com and follow them on social media: Facebook at Facebook.com/OfficialMauiJim or on Twitter and Instagram at @OfficialMauiJim.
About Maui Jim
Maui Jim sunglasses were born on the beaches of Maui and designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is recognized for unparalleled "Aloha Spirit" and customer service as well as patented PolarizedPlus2® lens technology, which blocks 100 percent of UV rays and eliminates glare while enhancing color, definition and depth perception. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. For more information, visit mauijim.com, follow us on Facebook or on Twitter and Instagram at @OfficialMauiJim
About Front Row Motorsports
Front Row Motorsports (FRM) is a winning organization in the Monster Energy NASCAR Cup Series. The team was founded in 2004 and is owned by successful entrepreneur, Bob Jenkins. FRM fields three full-time entries - the No. 34 of Michael McDowell, the No. 36 of Matt Tifft and the No. 38 of David Ragan - from its Mooresville, N.C., headquarters just outside of Charlotte. The team's partnership base includes CITGO Petroleum Corporation, Ford Performance, Love's Travel Stops, Select Blinds, Shriners Hospitals for Children, Tunity, Surface and Speedco. Visit teamfrm.com and follow FRM on social media: Twitter at @Team_FRM, Instagram at @team_frm and Facebook at facebook.com/FrontRowMotorsports.