CLEW Nicotine Pouches joins forces with Front Row Motorsports and Layne Riggs

Nicotine Pouch Brand to Back Riggs in Multiple CRAFTSMAN Truck Series Events

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MOORESVILLE, N.C. (June 3, 2025)- CLEW Nicotine Pouches joins Front Row Motorsports in a multi-race partnership in the NASCAR CRAFTSMAN Truck Series with Layne Riggs and the No. 34 Ford F-150 team.

Crafted by Nevcore Innovations, CLEW delivers lasting satisfaction with an ultra-smooth mouthfeel that sets a new standard in the industry. Each can contains 20 pouches, offering a convenient and discreet way to enjoy your nicotine wherever, whenever. Now entering into a partnership with Riggs and Front Row Motorsports, CLEW will introduce their line of pouches to the NASCAR world.

The No. 34 Ford F-150 will showcase the CLEW brand in multiple races throughout the 2025 season, starting on Saturday, June 7th at the Michigan International Speedway. In addition to their primary races, CLEW will serve as a full season associate throughout the season.

“This is going to be a fun partnership,” said Riggs. “There is a lot of synergy between NASCAR and nicotine, so I am looking forward to promoting the CLEW brand to our fans. They have a great product with a ton of flavors. Hopefully, I can hold up a can of CLEW in Victory Lane.”

Speaking on the occasion, Waqas Khan, Global CEO of CLEW Nicotine Pouches said: “We are extremely excited at the multitude of possibilities that this partnership brings for CLEW and Front Row Motorsports. The synergy between CLEW and NASCAR is undeniable. NASCAR is the heartbeat of the USA, and as a brand that believes in meeting the customer wherever they are, this is the perfect opportunity for our adult fans to watch some great races while enjoying our globally award-winning, flavor packed, moist nicotine pouches. This partnership signifies CLEWs commitment to engaging with NASCAR’s passionate fan base and establishing a long-term presence in the motorsport's world.”