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Front Row Motorsports Extends Dog-Loving Relationship with Benebone

MOORESVILLE, N.C. (January 25, 2024) – Front Row Motorsports (FRM) and Benebone, a leading USA-brand of durable chew toys for dogs, have extended their partnership and will continue to be a paws-itive partner of the 2021 Daytona 500 champion and proud dog-dad, Michael McDowell.


Benebone will serve as the primary sponsor on the No. 34 Ford Mustang Dark Horse at the Atlanta Motor Speedway in February and at Watkins Glen International during the NASCAR Cup Series playoff race in September. The weekends will include the opportunity for NASCAR fans to learn more about Benebone and their products with fan zone activations, appearances by McDowell, and various fun social media promotions by McDowell and FRM.


Expanding on their first entry into NASCAR last season at Pocono, Benebone certainly knows the enthusiasm NASCAR fans have for the sport and their fur babies.


"We love the passion that the NASCAR community and fans show each and every weekend across the country," said Nate Harceg, Benebone's Chief Growth Officer. "Michael continues to be a great ambassador, helping us connect with new and existing customers across the country. We are excited to continue meeting NASCAR fans throughout the race season.”

For McDowell, the continued partnership with Benebone is a perfect match as he and his family of five have a white Labrador named Willow, who loves to chew.


"It's great to continue this authentic partnership with Benebone," said McDowell. “Willow is loved in our family, just as millions of NASCAR fans love their dogs and want to treat them with the best USA-made products. That is what is so cool about this expanding relationship."


Fans can go to to explore the various products offered.


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