Front Row Motorsports Making Shop Updates to Improve Efficiency and Performance

The NASCAR offseason has been far from quiet at the Front Row Motorsports (FRM) headquarters in Mooresville, North Carolina.

Looking ahead to the 2024 NASCAR Cup and NASCAR CRAFTSMAN Truck Series season, FRM has made a series of improvements to its facility during these winter months.

On the NASCAR Cup Series front, FRM has transformed the fabrication area of their facility to accommodate both the No. 34 and No. 38 Ford Mustangs whereas before the fab shop also housed the No. 38 Ford F-150. The newly redesigned space is now solely designated for the setup and scanning of the new Ford Mustang Dark Horse.

Seth Barbour, Competition Director for FRM, emphasized the advantages of having a dedicated space for the Cup program.

"Separating our Cup and Truck programs contributes to a cleaner and more efficient shop, enhancing its overall aesthetics and productivity,” commented Barbour.

“The past two years, after adding the truck team, the space was cumbersome, and we had a lot of moving parts and pieces between the Cup cars and the truck. Especially with the truck when you’re building the entire chassis and body. Things were cluttered and we knew there was a better way.”

The team decided to house its championship NASCAR CRAFTSMAN Truck Series program in a separate building located behind its main shop. This new space will allow for crew chief Chris Lawson and his team to focus on the truck in their own designated area while in fabrication.

“We were doing a lot of work in one area the past two seasons,” said Lawson. “This will really create some separation and make it easier for both the Cup teams and us as we have our own space. It’s really a positive move for everyone.”

Final preparation and scaling of both the Ford Mustang Dark Horse and Ford F-150 will still take place on the main floor allowing visiting fans to view our race vehicles.

FRM crew chief Travis Peterson has been sure to make the most of the offseason with one objective, to maintain a clean and organized shop. Maintaining a clean and organized space is not just about appearances; it plays a crucial role in boosting productivity and promoting a positive work environment.

“One of our offseason goals is to increase the attention to detail on all aspects of our car builds,” said Peterson. “One step in that process is cleaning up the shop and making the environment support that attention to detail by decreasing clutter and making the work areas nicer, so that instead of focusing on a dirty work bench or a pile of clutter, your focus is always on the car prep.

“This is happening all around the shop, from fresh paint on walls to changing colors of cabinets to be uniform, or just generally organizing and removing unnecessary items. There has been great progress already and you can see the results, it feels like you can see everyone taking more pride in their area. I really look forward to seeing the result and hopefully the fruit it bears on our cars next season,” Peterson concluded.

The second floor at the FRM headquarters has endured a series of aesthetic upgrades, spearheaded by Ryan Bergenty, crew chief for Todd Gilliland.

"As we approach the 2024 season, our aim is to foster a 'one team, one goal' mentality, and this begins with our presentation – not only for our fans and partners but also to each other," said Bergenty.

"We aim to take pride in our work and showcase our dedication to the company. In our conference room, where we hold our weekly competition meetings, we've decorated the walls with photos capturing highlights of our success, new paint, new wall designs and more. I think we all have a sense of pride in the direction FRM is heading and now it’s showing up at the shop.”